Originally designed in 1928, Plak is something of a lost gem in the type world. Despite being drawn by Futura creator Paul Renner, it never achieved the same popularity and spent decades lacking a much-needed digital revival.
Monotype designers Linda Hintz and Toshi Omagari have taken its existing three weights and, after extensive research into the original wood type, extended them into the vast Neue Plak family.
More The typeface is available in 60 weights that stay true to Renners intentions, and offer the same blend of quirky details and German stiffness as Hintz describes it.
The design is an unusual mixture, bringing together a defiant outer appearance thats counteracted by more playful details found in the lowercase r, and the large dots over the is.
Other distinctive details include open or strikethrough counters, and a set of hairline widths that reduce Renners original design to its bare bones.
Neue Plaks display weights are crying out to be used in editorial, on packaging or in logos, while its text weight works well in both print and digital environments.
Monotype designers Linda Hintz and Toshi Omagari have taken its existing three weights and, after extensive research into the original wood type, extended them into the vast Neue Plak family.
More The typeface is available in 60 weights that stay true to Renners intentions, and offer the same blend of quirky details and German stiffness as Hintz describes it.
The design is an unusual mixture, bringing together a defiant outer appearance thats counteracted by more playful details found in the lowercase r, and the large dots over the is.
Other distinctive details include open or strikethrough counters, and a set of hairline widths that reduce Renners original design to its bare bones.
Neue Plaks display weights are crying out to be used in editorial, on packaging or in logos, while its text weight works well in both print and digital environments.